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• HIGH-RES SENSOR MARVEL: Explore creativity with the Sony Alpha a7 IV's 33MP full-frame sensor, ensuring low noise and vibrant colorsfideal for diverse scenarios, unlocking the Mirrorless Camera's potential.
• BIONZ XR POWERHOUSE: Elevate photography with the a7 IV's BIONZ XR processorfdelivering lightning-fast 4K video, continuous shooting, and advanced autofocus, redefining possibilities for this Full Frame Camera.
• CINEMATIC 4K BRILLIANCE: Immerse in storytelling with the a7 IV's 4K 60p video in 10-bitfunmatched sharpness and realism, showcasing the Mirrorless Camera's prowess in cinematic brilliance.
• DYNAMIC COLOR MASTERY: Sony's a7 IV unlocks dynamic color controlsfS-Cinetone and S-Log3ffor distinct hues and a wide dynamic range, perfect for unleashing creativity on this Full Frame Camera.